Ariens 1960's and 1970's
Vintage Advertisements and Dealer Brochures.
After I bought my 1971 Ariens in January 2009, I began doing
research on it's history, which led to this webpage..but I also
discovered a lot of interesting vintage 1960's and 70's advertising and
brochures! So I started collecting some of them. Also some other Ariens
enthusiasts have shared scans of their brochures with me, and have
allowed me to post them here for everyone to enjoy..
The Yardster Sno-Thro - 1950's
Before we get to the classic Ariens Sno-Thro snowblower,
introduced in 1960,
In 1952, Ariens came out with a new garden rototiller model
called the "yardster"..
"yardster sno-thro" was presumably available 1952 to 1959, then the
stand-alone sno-thro came out in 1960, the one we know today as the
classic Ariens snowblower.
At first I could only find some advertisements, but no
actual photos or images of the sno-thro attachment:
Those three magazine ads *mention* the sno-thro attachment,
but dont show what
(there is also a back cover, but it is completely blank)
The brochure is undated, but based on what we
know about the yardster, it is from
An interesting bit of snowblower evolutionary
And now for the 1960 and after Sno-Thro brochures and
Here is the first Ariens Sno-Thro brochure! From 1960:
This next set of brochures are also
Chuck's parents bought his 1963 Ariens Sno-thro brand new in
(Photos of Chuck's 1963 Sno Thro are on page
The first brochure is clearly from 1962, even though it came
with the purchase of a 1963 machine. Form No. ST4-62 (62 = 1962) and it
clearly shows 1962 models. Notice either the dealer or Ariens stamped
"Model 10M-L60D" information (which was the model purchased)
And the second brochure that came with Chuck's parent's 1963 is clearly a 1963 Brochure.
Form No. STC-63..its labeled 1963, and the illustrations clearly show 1963 Sno-Thros.
(there are clear differences between the 1962 and 1963 models, mainly the scoop.)
(if anyone wants to see that text more clearly, just send me a note..chuck sent me high-res scans!)
Thanks for sharing these vintage brochures Chuck, they are
Here is a very interesting brochure from 1966!
This is the 10,000 series "Facts Manual"
Notice that the guy with the snowblower, and
his neighbors, are the same guys from 1964!
1969, the year I was born:
(Before the age of Political Correctness! ;)
A 1972 postcard from Cardcow.com
I won, on ebay, a collection of "owners paperwork" from 1973!
all the paperwoark that would have come with a new sno-thro,
here are some scans of some of the pieces:
(the 20" machine (above) is a 1973 22,000 series,
the 24" and 32" machines (below) are 1973 10,000 series)
(there are more pages I didnt scan..about attachments
and a page about the 1973 line of riding mowers)
(prices hand-written in by the dealer! in 1973.
Those prices, $340 to $460, translate to about $1,400 to $2,000 in todays dollars!)
Remember Snow Blower Model Year Theory #1?
With this last Advertisement from September of 1979,
We have switched to SBMY #2! ;)
Look at the Black Nameplate..thats a 1980 model!
being sold in September of 1979.
check here for more information.
I might as well put this here..cant hurt!
And a garden tractor! to restore and use.
(I know the manorway is really in the "lawn tractor" catagory..but thats ok.)
I doubt I will ever collect *all* of those, but those are
models I would like to look for.
The experience of finding and using my 1971 Ariens snowblower, and all the research that has led to this webpage, have really made me appreciate the "Golden Era" of mid-20th Century American-made high quality lawn and garden equipment! The new stuff available in the stores today just cant hold a candle to these classics..Im so impressed with my 40 year old snowblower, that I now want to find a 50 year old garden tractor as well!
So if anyone knows of any of those models looking for a new
home, in Western NY,
This educational, non-profit
site is not affiliated with the Ariens Company.
It is simply the "hobby webpage" of one satisfied 1971 Ariens Sno-Thro owner.
All logos, names and
trademarks are property of their respective
Official Ariens webpage is here:
This Ariens website was started January 2009
Page 11 last updated November 15, 2010
Feel free to email me at: